I am a new media practitioner. I am now working on a shared smart scale. Now I will talk about some of the pits in this industry and personal suggestions from the current status of the industry, laying points, and data.
1. Industry status
At present, there are many brands of shared smart scales on the market.
Some of these brands of enterprises start with scales (such as pointer scales, medical scales, etc.), some e-commerce companies want to enter the new media industry, some have micro-business nature, some have flow card suppliers, and some The boss sees this industry as a good place to join in the fun, of course, some new media companies see the trend and research and develop independently, and so on.
Therefore, many brand products are either outsourced for production or the system backend is outsourced.
It is precisely because of the diverse nature of the companies that make scales that it has led to a lot of differences in the positioning of many shared smart scale brands: some are for profit from selling scales, some are operating for self-sucking powder, some are for trading fans, and so on.
Therefore, I would like to remind those who want to buy shared smart scales to distinguish their brand positioning and choose to cooperate with companies that suit their product needs.
Most of the domestic brands that share smart scales now use the franchise model of selling scales. If you want to make money for a little longer and a little more, it is best to work with a team like the manufacturer who operates the powder and tests it on the spot.
Second, powder suction data and laying points
Shared smart scales absorb 30+ powder per day on average. This data has a lot to do with the paved field. Our good spots are 500+ fans per day. One fan has a minimum market price of 0.3 yuan and 1,500 yuan a day.
At present, the points with better data are mainly distributed in shopping malls, popular restaurants, universities, hospitals, and pharmacies in good locations.
3. The pits in the industry
People in traditional industries and individuals from the media should enter this industry carefully and not blindly.
Because, friends in traditional industries do not understand the play of new media, they will not be realized and promoted after entering.
If you think about it and want to share this soup recently, you must cooperate with a brand company that has field experience and operational experience.
No matter when, the market law is to keep shuffling, countless peers, and finally only a handful of companies survive to become giants.
Four, suggestions
What should new media practitioners who want to buy shared smart scale devices pay attention to?
1. Look at the after-sales service system.
A. Whether it has its own factory. Whether this company has its own factory, having a factory means that you can guarantee the quality of your products and after-sales service; because after a batch of orders is produced by the processing plant, other customer products will be produced, and the after-sales of the factory may not immediately Repair faulty products for you, so the after-sales time may be longer.
B. Whether the enterprise itself has operational laying. You have to ask if this company has laid it out, and ask them about the location and powdering data. If this company is not doing new media, they are sure that they will not lay it (they are not laid by their agents). It's easy to figure out this problem, just check whether the WeChat public account is their own company during the measurement process.
For some companies that only make a difference in selling scales, it is recommended that everyone should cooperate carefully. Because they may retreat at any time. The services they promise may not be guaranteed.
C. Whether the product system was developed by yourself. You have to ask if their product system was developed by themselves. The stability of the system is crucial to the project of sharing smart scales! It is recommended that you not only pursue those various functions, but also pay attention to the stability of the product system.
The manufacturer is spending a lot of money to set up its own technical team. With the increase in the number of scales laid by many companies, the stability of the product system is a matter of extreme concern to everyone.
2. Understand the nature of the enterprise. The buyer must understand the nature of the company to which the scale belongs and understand their future plans. It is recommended that you find an enterprise with the same development plan as your company to cooperate.
Because, the core of the project of sharing smart scales is really not in price, or in a variety of functions. What you need to know is whether this shared smart scale company can help you achieve your goals and whether you can guarantee the services you need for a long time. , Whether it can really escort your development.
Well, the sharing about sharing smart scales is here for now. If you really want to operate, you must carefully understand the situation I talked about to avoid being pitted.
